One way to do that is with QR codes. What is a QR code? View below:
Simply, QR codes allow you to take out your smartphone and snap a picture, effectively scanning it, redirecting you to the App Store or mobile website. Think of it like scanning something at a grocery store, but with your phone.
Inside the dust jacket flaps of my book there will be two of these funny-looking codes. And when people scan them, they'll connect people to the iPad app and promotional iPhone app that I have yet to dive into on this blog. Though that will be soon!
So there it is, just another tool within the concept of digital distribution. And for those new to the site, "digital distribution" is the term I'm using for selling my paper books and apps for Surfing the Middle East online. NO BOOKSTORES NEEDED. Putting prospective buys within a click of buying. A new model for authors.