That Aussie punk (who has that little thing called Fox News) has teamed up with Apple to make an exclusive to iPad daily paper. I'm talking about Rupert Murdoch.
The name of the paper? Wanna guess? ...pause... The Daily. Not exactly the most creative name ever... but what the hell? It gets the point across: a daily iPad paper that sells for 99cents a week. Not bad.
But this cut makes it look sort of boring. Does it not? (Or maybe it has something to do with the fact that I'm sitting in an editing bay in Sherman Oaks, CA, right now, editing a similar kind of promotional reel for Surfing the Middle East. Ours is filled with high-end cuts, adrenalin, and an adventure feel that features some of the most explosive text in the book. I'll share soon.)
So what do you think about The Daily? Is it cool? Good demo? I really like the panocramic shots, where you can toggle the screen in a 360 angle. (We were going to do that for Surfing the Middle East... but then I remembered I didn't take any of those shots because the iPad didn't exist when I was doing the trip, now over a year ago.)